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The Blue Bookstore Projects are designed to support the Strategic Goals of the Blue Bookstore.

Strategic Goal 1: To increase Blue Bookstore profits

  Project A: Implement a cooperative food sales program.
    Initiative: Identify and build working relationships with food suppliers, distributors, and retailers.
  Project B: Maximize sales potential of Electronic-based products.
    Initiative: Re-configure store space to accommodate expanded electronics product area.
Strategic Goal 2: To initiate cost reduction strategies
  Project: Tag merchandise, electronic, and book items to reduce theft.
    Initiative: Systematically "key" our products to alert staff of theft.
Strategic Goal 3: To rapidly increase market share
 

Project: Online used books retailing.

    Initiative: Expand e-commerce to include sales of used books online.
Strategic Goal 4: To initiate customer-focused program
  Project: Establish a Total Quality Management (TQM) program.
   

Initiative: Research, design, and implement a TQM program.

 

 

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