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The Blue Bookstore Projects are designed to support
the Strategic Goals of the Blue Bookstore. |
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Strategic Goal 1:
To increase Blue Bookstore profits |
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Project A:
Implement a cooperative food sales program. |
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Initiative: Identify and build working
relationships with food suppliers, distributors, and retailers. |
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Project B:
Maximize sales potential of Electronic-based products. |
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Initiative: Re-configure store space to
accommodate expanded electronics product area. |
| Strategic Goal 2:
To initiate cost reduction strategies |
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Project:
Tag merchandise, electronic, and book items to reduce theft. |
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Initiative: Systematically "key" our products to
alert staff of theft. |
| Strategic Goal 3:
To rapidly increase market share |
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Project:
Online used books retailing. |
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Initiative: Expand e-commerce to include sales of used books online. |
| Strategic Goal 4:
To initiate customer-focused program |
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Project:
Establish a Total Quality Management (TQM) program. |
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Initiative: Research, design, and implement a
TQM program.
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