Strategic Goal 1

To increase the store profit

   To enhance profitability of the store by increasing revenue through selling more merchandise, expand services, diversify products and create affiliate programs.

• To increase the revenue by creating new services and to expand the customer traffic by diversifying the store activities.
• Promote electronic items

Strategic Goal 2

To initiate cost reduction strategies

   Enhance profitability by reducing expenses through outsourcing and improving infrastructures.

• Reduce theft related costs

Strategic Goal 3

To rapidly increase market share

   Establish a strong presence and consumer-driven reputation in the academic retailing market

• Expand e-commerce services

Strategic Goal 4

To initiate customer-focused program

   To improve Total Quality Management to support constant improvement and responding to customer needs and expectations by implementing Total Quality Management program.

• Research, design, and implement a Total Quality Management program.