Performance Measures

Balanced Scorecard Outcome Measure = Qualitative; reaching an end-state Output Measure = Quantitative				Completion Status Color Key
				100% Complete
				61 - 99% Complete
				0 - 60% Complete
Strategic Goal	IT Component	Strategic Initiative	Strategic Measure	Financial	Internal Business	Customer	Learning
Increase profit by at least 7% per year	Maintenance & Service	Create a new Line of Business for Maintenance, Servicing and Modification of products delivered from current lines of business.	Translate 10% of previously outsourced Service and Maintenance work for partner airlines to Kitty Hawk by 2010.
Increase profit by at least 7% per year	Increase Profitability	Initiate a marketing campaign targeted towards the top three airplane manufacturers by market segment to expand customer base.	Create inroads in the military and private plane markets. Target to be 10% rise in new sales in these markets for 2009.
Establish a customer base in Asia/Europe for the Commercial Aviation line of business	General Aviation Systems	Partner with Flagship Airlines of Asia and Europe to provide discounts for initial orders and large orders placed with the Commercial Airlines line of business.	Partner with at least IndiaAir, China Air, Qartar Aiways or other top 10 Asian Airline to create inroads to Asian Market by 2010
	General Aviation Systems	Partner with Flagship Airlines of Asia to provide discounts for initial orders and large orders placed with the Commercial Airlines line of business.	Partner with at least two AirFrance, Ryan Air, British Airways, Virgin or other top 10 Asian Airline to create inroads to Asian Market by 2010
Establish a “General Aviation Systems” line of business	Finance and Administration	Identify and integrate the shared processes and systems of the Defense and Commercial airline line of business to create the “General Aviation Systems” line of business.	Reorg structure & strategies to be completed 3Q 2009. Reorg to be completed 2Q 2010.
Improve the value of investments in information technology	Technology Support	Develop an Enterprise Architecture that will incorporate all aspects of the business and IT for the benefit of the company	A master RAA and strategic plan for enterprise architecture to be completed 2009.
	Technology Support	Create a new Line of Business that combines all Sales and Marketing throughout the company	Project plan for IT integration to be completed and work began by the end of 2009. Project to be completed by the end 2012-13.
Control costs by establishing activity based cost accounting in all lines of business	Finance and Administration	Review the relevance and effectiveness of current strategic initiatives.	Appoint an enterprise panel. Study and produce recommendations for streamlining accounting process to activity base. Produce a cost-benefit analysis and strategic recommendation by 3Q 2009.